TEDxPuraVida
TEDxPuraVidaCosta Rica
Apex Studio had the honor to design the logo for the TEDxPuraVida event 2016. The logo is composed by a typographic design, where the "P" and "V" represent "Pura Vida", with elements of design from the typical Costa Rican cart. The logo has been used in multiple newspaper ads, email signatures, social media and props that will be given as gifts the day of the event.